The popular site Social Media Examiner released its 2011 Social Media Marketing Industry Report on the effectiveness of social media. They surveyed more than 3,300 marketers and found the following:
88% of marketers reported better business exposure because of the use of social media marketing. 72% marketers confirmed the increase in traffic since they switched to social media and 62% marketers noticed an improved search engine ranking;
45% people who had been using social media marketing for 12 months or less have indicated of acquiring new business.
52% of marketers saw lead generation benefits by spending only 6 hours per week on social media.
So all a marketer needs to do is to have a presence on social media, hire an expert, and handover the key to success to him. Is that what your are thinking? take a breather and look at the downside of it else it can boomerang and will hurt you badly.
Social media marketing is like a new kid in house and everyone wants to pamper it without even knowing about the repercussion. It is unarguably a very strong tool but at the same time irrepressible i.e. you don’t have much control over it. Once something goes out on internet; spreads like a wild fire and reaches to millions in no time. Hence it needs to be used meticulously.
As, I have mentioned that the concept of social media is new to Indian market and hence there is no set rules to follow. Everyone is using the trial and error method in order to figure out the best SMM strategies. Nevertheless there are some basic rules that need to be adhered to. Let me try to pen down some of the common mistakes that are made and lead to failure of the social media campaigns.